Case Study Essay Example | Topics and Well Written Essays - 750 words - 21

Case Study - Essay lawsuitThe analysis primarily comprises of the situations that result in to the exacerbate or death of a stigma and the tolerate approaches that can be applied to strengthen the extract of the stigmatize and give it another chance of survival (Aaker, 1991).The death or decline of a speck is a complicated issue that a period leads to controversies, a good example sis the collapse of the Taurus check aft(prenominal) two decades. This vane by Ford Motors is a good example to indicate that the period of time that a brand stays in the market cannot be set, when the time for a brand to die or decline reaches, the entire process becomes irreversible. A good instance of how complex it is to revive a brand after its collapse id the example of the Harley-Davidson motorcycles. The main reason why its hard to revive a declining brand is precisely due to financial losses. However, research shows that its better to revive a declining or stillborn brand rather than dev eloping a new brand, this is because the process of reviving a brand has cut risks and expenses (Sunil & Chiranjeev, 2009).Branding is a technique that in many years has been applied to variediate products and services from different suppliers. In the current day, the strength of a brand is contributed by its equity with its consumers. This is also defined as brand equity. Brand equity refers to the degree of difference effect that consumers product know how regarding a brand has on the reaction of a purchaser to the promotion activities. Today, some of the brands that have managed to maintain a rattling strong brand equity includes such as coca cola, HP, Sony to name but a few(Aaker, 1991). in that location are several reasons as to why brand die or decline, they include the introduction of the brand, its growth, the due date of a brand and eventually the decline.in addition to these four factors, there are reason that a brand may die or decline, they include such as increase i n prices of the brand with no increase in the